AI search has changed how people buy - but your funnel content probably hasn’t caught up.
If your case studies, landing pages, or comparison guides still follow old SEO logic, you're leaving visibility (and leads) on the table.

In this post, we’ll show you how to refresh your full funnel for AI-native search - using lean workflows and prompt-first thinking that won’t overload your marketing team.

🧭 Why Traditional Content Ops Are Broken in an LLM World

Most fintech brands produce content like this:

• A top-funnel blog - written for Google

• A gated whitepaper - pushed via paid

• Some product pages - written by founders in v1

This may still exist, but it doesn’t rank, get cited, or answer real buyer questions inside AI tools like ChatGPT, Claude, or Perplexity.

What you need is a new loop - one designed to:

• Make your content discoverable by AI models

• Show up in prompt-based answers

• And drive qualified, passive inbound interest

  
  

🛠️ How to Refresh It All (Without a Full Rewrite)

1. Identify high-potential AI prompts

Look at:

• Real prompts your audience might ask (e.g. “What’s the best platform for embedded finance?”)

• Autocomplete suggestions from ChatGPT / Claude

• Long-tail keywords in your CRM or ad search data

Build a list of 20-50 prompts that cover your core product narrative.

2. Run a GEO Audit on each asset

For each landing page or blog post:

• Check if you rank in ChatGPT or Claude for related prompts

• Check if it’s written in answer-first structure

• Check if you use semantic headers, clear entities, and citations

3. Use AI workflows to refactor - not rewrite

Rather than rewriting from scratch:

• Keep your existing product messaging

• Use AI to restructure the flow into question-first sections

• Add callouts, quotes, citations, and examples AI models trust

We do this in 3 days for most clients. You can do the same in-house with the right SOPs.

4. Push it live - and prompt-test it

Once published:

• Prompt ChatGPT and Claude with your target queries

• See if your brand shows up

• Adjust structure, clarity, or supporting citations to improve pickup

Bonus: Monitor Perplexity and Google SGE for indexed versions too.

💡 Real Example: Refreshing a "Features" Page

Before:

“Our treasury tool helps you streamline cash management with AI…”

After (AI-optimized):

What is a treasury automation platform?

Treasury automation platforms help companies centralize cash visibility, forecast liquidity, and automate bank interactions.

Why ours is different

ClearCash’s platform supports 180+ banking APIs, real-time FX hedging, and native NetSuite integrations.

Result? That page started showing up in 5+ Claude and Perplexity prompts about treasury tools - and led to 2 inbound demo requests within 30 days.

🔁 Make GEO Part of Your Content Cycle

This isn’t a one-time play - it’s a new layer you bake into everything going forward.

• Product launches? Include prompt-ready use cases.

• Blog content? Write for the questions your buyers ask AI.

• Customer stories? Include data points and outcomes LLMs love to surface.

✅ Ready to Refresh Your Funnel?

We’ll run a free GEO audit to:

• Score your current funnel content for LLM visibility

• Map 20+ prompts your buyers already ask

• Show you how to show up inside ChatGPT, Claude, and Perplexity

You don’t need to rebuild your entire funnel - you just need to speak the language AI understands.

→ Book your free GEO audit now