Advice

June 20, 2025

How to Make Your Brand the Trusted Answer in AI Search. Key Tactics from & AI Search Action Checklist

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🚀 TL;DR

AI-powered search tools are becoming the default way professionals seek solutions. Traditional SEO won’t cut it any longer - to stay visible, your fintech brand must optimize for AI-first discovery channels like ChatGPT, Claude, and Google SGE.

In her AI Search Action Checklist, Aleyda Solís outlines four pillars of AI-centric visibility:

  1. Content structure

  2. Authority signals

  3. Topical breadth

  4. Meaningful metrics

Read on for a fintech-tailored action plan.

1. Structure Content for Retrieval

LLMs rely on clear formatting to extract answers. Aleyda recommends:

Fintech tip:
On topic pages like “Best revenue-based financing tools,” use headings like:

shellCopyEdit### What is revenue-based financing?
Here's a one-line definition…

Immediately follow this with use cases, benefits, and comparisons to competitors.

2. Build Trusted Authority Signals

AI tools weigh indicators of credibility:

  • On-site signals (authorship, citations, writer bio)

  • Off-site mentions in forums, blogs, and technical communities LinkedIn

Fintech tip:
Seed mentions in places like Stack Exchange, Reddit, and niche fintech communities. Even a couple of high-quality links or forum discussions can influence LLM trust.

3. Expand Topical Breadth (Query Fan-Out)

Don’t focus on one keyword—cover the entire topic ecosystem:

  • “Revenue‑based financing for SaaS startups”

  • “How embedded finance works in banking”

  • “Best treasury tools for SMBs” YouTube+2AirOps+2LinkedIn+2

Fintech tip:
Build clusters or hubs of short Q&A or comparison articles around core themes. This gives LLMs more “signals” to surface your brand across varied queries.

4. Track the Right Metrics

Forget only Google rankings — track:

  1. Inbound leads and pipeline growth

  2. Mentions in LLM answers (ChatGPT, Claude, etc.)

  3. AI visibility score via tools like AirOps AEO dashboards YouTube+11AirOps+11AirOps+11

Fintech tip:
Use an internal dashboard to monitor:

  • “Citations per prompt”

  • “Unique prompts tied to new deals”

  • “Top showed-up keywords in AI-generated answers”


📌 Why This Matters for Fintech Brands

Financial decision-makers have migrated to AI. They’re typing:

“Best non-dilutive funding tools 2025”
“Top treasury APIs for mid-market SaaS”

If your brand isn’t visible in LLM outputs, you’re likely invisible to buyers. Aleyda’s checklist ensures you show up — clearly, authoritatively, and consistently.

✅ Take the Next Step

Want help implementing this for your fintech brand?

  • We’ll run a GEO audit to evaluate AI visibility today

  • Then shape a prompt roadmap tailored to your vertical

  • You’ll build streamlined, answer-ready content aligned with Aleyda’s framework

Ready to get started? → Book your free GEO audit

Book

your

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GEO

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ChatGPT

thinks

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Book

your

free

GEO

audit

and

see

what

ChatGPT

thinks

of

you