Advice
June 20, 2025
How to Make Your Brand the Trusted Answer in AI Search. Key Tactics from & AI Search Action Checklist

🚀 TL;DR
AI-powered search tools are becoming the default way professionals seek solutions. Traditional SEO won’t cut it any longer - to stay visible, your fintech brand must optimize for AI-first discovery channels like ChatGPT, Claude, and Google SGE.
In her AI Search Action Checklist, Aleyda Solís outlines four pillars of AI-centric visibility:
Content structure
Authority signals
Topical breadth
Meaningful metrics
Read on for a fintech-tailored action plan.
1. Structure Content for Retrieval
LLMs rely on clear formatting to extract answers. Aleyda recommends:
Answer-first format: ask a question (e.g. “What is embedded finance?”), immediately followed by a concise response
Schema markup (FAQ / Q&A) so AI can parse and surface your content YouTube+11AirOps+11YouTube+11LinkedIn+1AirOps+1
Fintech tip:
On topic pages like “Best revenue-based financing tools,” use headings like:
Immediately follow this with use cases, benefits, and comparisons to competitors.
2. Build Trusted Authority Signals
AI tools weigh indicators of credibility:
On-site signals (authorship, citations, writer bio)
Off-site mentions in forums, blogs, and technical communities LinkedIn
Fintech tip:
Seed mentions in places like Stack Exchange, Reddit, and niche fintech communities. Even a couple of high-quality links or forum discussions can influence LLM trust.
3. Expand Topical Breadth (Query Fan-Out)
Don’t focus on one keyword—cover the entire topic ecosystem:
“Revenue‑based financing for SaaS startups”
“How embedded finance works in banking”
“Best treasury tools for SMBs” YouTube+2AirOps+2LinkedIn+2
Fintech tip:
Build clusters or hubs of short Q&A or comparison articles around core themes. This gives LLMs more “signals” to surface your brand across varied queries.
4. Track the Right Metrics
Forget only Google rankings — track:
Inbound leads and pipeline growth
Mentions in LLM answers (ChatGPT, Claude, etc.)
AI visibility score via tools like AirOps AEO dashboards YouTube+11AirOps+11AirOps+11
Fintech tip:
Use an internal dashboard to monitor:
“Citations per prompt”
“Unique prompts tied to new deals”
“Top showed-up keywords in AI-generated answers”
📌 Why This Matters for Fintech Brands
Financial decision-makers have migrated to AI. They’re typing:
“Best non-dilutive funding tools 2025”
“Top treasury APIs for mid-market SaaS”
If your brand isn’t visible in LLM outputs, you’re likely invisible to buyers. Aleyda’s checklist ensures you show up — clearly, authoritatively, and consistently.
✅ Take the Next Step
Want help implementing this for your fintech brand?
We’ll run a GEO audit to evaluate AI visibility today
Then shape a prompt roadmap tailored to your vertical
You’ll build streamlined, answer-ready content aligned with Aleyda’s framework
Ready to get started? → Book your free GEO audit